Pasarfish


Client

Pasarfish (2025)



Disciplinary

Graphic Design

Background

Pasarfish brings its founders' passions for environmental conservation and Singapore's seafood heritage together to promote the concept of sustainability in seafood supply chains and re-connecting Singaporeans to their shared heritage through love for seafood.  



Position

Graphic Designer

Outcome

Logo
Educational booklet
Promotional cards

A fish ID guide consisting of local names, prices, cooking methods and sustainability  informations


Illustrations of Singaporean fish and its traditional dish